Pete's Place

A running commentary on whatever strikes my fancy at the moment

Friday, November 23, 2012

It caught me completely by surprise.

TurtleNovember 27, 2012 at 10:17 PM
I have been seeing these commercials -- and Sears' ad agent has absolutely grabbed the essence of the quickie trailer and use it to great advantage!
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Pete Oppel: I have scratched together a living, in one way or another, as a writer for more than 60 years now. I was a free-lance writer during the early stages of the Vietnam War. I was the Southwest Division Overnight News Editor for United Press International back when UPI was a legitimate news gathering organization. Following that, I went to the Dallas Morning News where I became the first person to write about rock 'n' roll on a daily basis for a Texas metropolitan newspaper. I later became the News' entertainment editor. Following some stints with a couple of prominent PR firms, I had the extraordinary good fortune to team with two communications legends, Ken Fairchild and Lisa LeMaster, as part of one kick-ass media consulting/crisis communications team. That was followed by stints as a department head with the City of Dallas (and its public information officer); the Dallas Northeast Chamber of Commerce where I had the good fortune to meet and work alongside some of this city's business and political titans; and editorial director for QuestCorp Media until that company went out of business. Now officially retired, concentrating on this blog.

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