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Thursday, November 25, 2010

ESPN covers Heat like Woods

ESPN's coverage of PGA tournament highlights will have only two possible storylines: A. Tiger Woods wins the tournament or B. Tiger Woods doesn't win the tournament. But win or lose (and in the last year it has mostly been the latter), the only pro golfer ESPN's Sportcenter will have quotes from after the tournament ends (or even during the four-day affair) is Tiger Woods, accompanied by graphics showing us where he stands currently on the all-time money winner's list and other charts comparing his performance this year to the same number of tournaments the year before.

ESPN is using the exact same approach to covering the Miami Heat. The nightly Sportscenter report on the days Miami plays will either be A. the Heat win or B. the Heat lose. Last night the second best NBA team in Florida got hosed by their northern neighbors Orlando. Ex-Maverick Brandon Bass made major contributions to the Magic win and Dwight Howard was his usual dominating self. Miami's Chris Bosh briefly left the game in the second quarter with back spasms and then became a defensive liability when he returned. LaBron James made a number of crucial mistakes, including dribbling the ball out of bounds on his own endline. So who did ESPN feature in the post-game interviews? You got it: Just Bosh and James.

C'mon, ESPN. You need to take the spotlight off those over-celebrated, overpaid, self-centered jerks and let us hear from those worthy players who are leading their teams to victories.

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