"I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or marshaled the national resources required for such leadership. We have never specified long-range goals on an urgent time schedule, or managed our resources and our time so as to insure their fulfillment."
President John F. Kennedy uttered those words in a memorable speech delivered May 25, 1961, during which he also said this: "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth."
At the time, everyone applauded his determination while, at the same time, thinking such a goal was impossible. Yet, a little more than eight years after he laid down the gauntlet, Neil Armstrong and Buzz Aldrin landed on the moon on July 20, 1969, and, of course, returned safely to earth.
The Dallas City Council on Wednesday passed a Solid Waste Management Plan designed to achieve zero waste going to the city’s landfill. Originally the plan called for this goal to be achieved by the year 2040, but Council member Linda Koop successfully added an amendment to the plan that removed this and all other "timelines" contained in the plan. Basically, this gives the city a "do-over."
So where should the city do next?
The city should establish the goals of having a 75 percent diversion rate by the year 2020 and a 100 percent diversion rate by the year 2030.
Too ambitious? Not nearly as ambitious as Kennedy’s "man on the moon" before the end of the 1960s. I know, many of you weren’t alive in 1961. But I was. Television shows were still broadcast in black and white. (1965 was the first year in which more than half of all television shows were broadcast in color.) Not only were there no personal computers in1961, that was the year the IBM Selectric typewriter was introduced. (For those who have no idea what I’m talking about, that was a revolutionary electric typewriter that replaced typing bars with a small sphere). However, most of us continued to use manual, non-electric typewriters. It wasn’t until 1970, a year after man landed on the moon, that Japan introduced the first pocket calculator.
So if President Kennedy could set less than a 10-year timeline for putting a man on the moon in that era, then achieving zero waste in 18years now should be a walk in the park.
The city must also lead by example.
The solid waste plan outlines things all of us must do to achieve zero waste. By all of us I not only mean us as individuals, but us as business owners, apartment owners, manufacturers, etc. If the city really wants "all of us" to follow its plan, it should take some actions to make it accountable.
The first thing the city can and should do immediately is to prohibit all city departments from using public funds to purchase bottled water.
Bottled water costs anywhere from 240 to 10,000 times as much as tap water and tastes no better than Dallas’s pristine tap water. An ounce of bottled water costs more than an ounce of gasoline and everyone these days is complaining about the high cost of gas. According to the Container Recyling Institute, only 20 percent of plastic water bottles are actually recycled; the rest end up in landfills where they take 1,000 years to biodegrade. In addition, large amounts of other resources, like energy, oil and even water are depleted in the bottle manufacturing process and transporting these bottles long distances burns enormous amounts of fossil fuels.
Require all city departments to purchase products that maximize postconsumer recycled content and recyclable or compostable materials, and that favor durability, repairability, and reuse.
Appoint a Zero Waste Coordinator to oversee the city’s diversion efforts and assistant coordinators for each city department. This coordinator should regularly update the City Council on how the city is "leading by example."
Actions the City Council should take immediately are:
An ordinance requiring the entire city to separate recyclables, compostables, and landfill trash. The city now "asks" residents to separate recyclables, but doesn’t make it mandatory. The time for "asking" has passed and the city should provide composting containers in the same manner it provided the blue recycling containers.
An ordinance requiring the use of compostable plastic, recyclable paper and/or reusable checkout bags by all retail establishments starting October 1, 2015 and requiring these establishments charge a minimum of ten cents per bag. This ordinance should also apply to restaurants starting October 1, 2016.
An ordinance prohibiting restaurants and food vendors from using styrofoam food service ware and instead to use food ware that is compostable or recyclable.
Establish a cigarette litter abatement fee of 20 cents per pack of cigarettes sold in Dallas to recover the cost of abating cigarette litter from city streets, sidewalks, and other public property.
Require Yellow Pages distributors to get the approval, or opt-in agreement of all Dallas residents before delivering phone book directories.
If we could put a man on the moon in the 1960s, surely we can accomplish these aforementioned recommendations now.
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