Texas-OU in the recruiting game

In today's editions of The New York Times, reporter/writer Thayer Evans spins a fascinating tale involving the recruiting of Jamarkus McFarland, a standout high school football prospect from Lufkin. My only question after reading it is how does one wrangle an invitation to that "wild party hosted by Longhorns fans at an upscale hotel in Dallas after the Oklahoma-Texas game on Oct. 11."