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Sure, it's a gimmick, but when it comes to gimmicks, who beats director James Cameron?
He has decided that next month's Earth Day, April 22, is the the perfect day to release his 3-D box-office sensation Avatar on DVD. That means going green for Earth Day has an entirely different meaning for Cameron.
From what I understand, the DVD will contain absolutely no extra features, just the movie, and the movie will be in 2-D.
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