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ESPN plans to inaugurate a Web site devoted entirely to Dallas area sports sometime "in the fall," presumably timed to cash in on local football fever. ESPN ran a test of the local Web site concept in Chicago and, according to the New York Times, "In less than three months, ESPN Chicago has become the city’s top sports site, attracting about 590,000 unique visitors in June ... Second place went to The (Chicago) Tribune’s online sports section with 455,000 unique visitors."
The Times also said "Once ESPN establishes itself in local markets, it plans to move deeper into local sports — down to the high school level and perhaps beyond — by using social networking and other technology to inform its journalism."
I'd be willing to bet ESPN wouldn't be trying this if a certain legendary sports writer was still working today.
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