Promises, promises: This was no spur-of-the-moment stunt

This DART drawer-dropping routine was a carefully planned publicity stunt. How else would a reporter from the Dallas Morning News -- as well as a staff photographer -- known about it and been able to ride along? I just can't believe the paper gave it this much coverage. C'mon guys, there's got to be some real news out there somewhere. I hope this story is not example of the "improvements to our content" the News promised.

Speaking of this promise, you gotta love this line in which the unnamed writer speaks directly to the paper's readers: "Later this year, we will celebrate our 125th year in business, and we could not survive without you."

You think?