Budget, Borders, Old Navy, United Airlines to disappear?

24/7 Wall Street is predicting 12 brands will disappear by the end of next year. The brands include Budget car rentals, Borders, Saturn (I've been hearing about this for a couple of years now) and Chrysler automobiles, Esquire and Architectural Digest magazines, Old Navy, Eddie Bauer, Palm, and United Airlines (which, unlike the others, will not go out of business, but its brand will disappear through a merger, much like TWA's did when it merged with AMR).

"As the recession deepens and stretches out quarter after quarter, more companies will close or will shut divisions," the publication said in its story. "More brands will disappear because their parents firms fold or can no longer afford to support them. Other brands will be obliterated by mergers."

The story then lists the 12 brands and gives the reasons why it thinks that brand will not be around to see the year 2011.