What's wrong with calling it a "breakfast taco"?

A restaurant franchise called Another Broken Egg is moving into the Casa Linda Shopping Center spot that was occupied by Eckerds. As its name implies, this will be a breakfast-lunch spot only, open from 7 a.m. to 2 p.m. daily. I was looking over its menu that, unfortunately doesn't mention prices, and I noticed such Texas breakfast favorites as chicken florentine omelette, baked brie, crabcakes, and smothered croissants. But nowhere did I see breakfast tacos. Wait a minute. Could be it be that item the restaurant calls "Lafitte's Tortilla"? The menu describes it as "Scrambled eggs, Chorizo, green chilies & onions wrapped in a warm flour tortilla covered with melted combo cheese & salsa . Served w/ sides of salsa & sour cream." C'mon, guys. It's a breakfast taco. What's with this Lafitte's Tortilla business? And, who the hell is Lafitte anyway?