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Friday, October 3, 2008

No more laughs from Bud Light

Anheuser-Busch has decided to abandon all attempts at humor in its Bud Light commercials. Beginning this Saturday, the beer's commercials will hit the theme "drinkability." The word I've heard on the new commercial campaign is not good, some critics complain they sound too "preachy." However, I have also heard they do a superb job of making the word "drinkability" part of the new lexicon.

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